Areas of Practice

Digital Marketing

 

SEO. SEM. Automation. DAM. Content Strategy. SMM.

How effective are you and your team in all of these areas? Does your current digital strategy tie together your website, email, social media and mobile efforts in a way that resonates with your particular audience?

Is your competition doing it better than you?

Digital Marketing Strategy is like a fingerprint - everyone’s will look similar at first glance, but each is unique. Maximizing your efforts requires continuous review and improvement.

Choate Frazier can work with you to build a Digital Marketing foundation for your business, as well as a roadmap for keeping your marketing function optimized as platforms and processes evolve - whether you are a seasoned Marketing pro or someone who just had to Google all of the acronyms above.

Marketing Analytics

 

It’s not just about reporting on website visitors in Google Analytics anymore.

Between website and email data, customer demographics, CRM activity, event statistics, sales reports and (much more), you are sitting on an enormous amount of information about how you and your customers interact.

This is no longer on the Marketing frontier - data science is now part of the marketing toolset. Using tools like SAS and R, Choate Frazier can help structure your data and discover actionable customer insights that were hidden before.

Marketing Operations

 

Today’s successful marketer has to be not only a great writer, communicator and creative, but also technically and quantitatively proficient. That means managing the traditional MarCom needs while also integrating marketing technology platforms and the processes to bring it all together.

Choate Frazier can help audit and optimize your Marketing Operations workflow, whether it is a process audit, technology review or personnel skills survey. For small businesses, we can even assist with building out an outsourced Marketing function, so that you can focus on the core operations of your business.